{
    "title": "Steffi Kim (\uae40\ud604\uc9c4) ",
    "modified_at": "2026-10-03 18:29:03",
    "published_at": "2026-08-03 15:11:00",
    "url": "https://agency.kimkom.de/steffi-kim",
    "short_url": "http://prez.ly/noMd",
    "culture": "de_DE",
    "language": "DE",
    "subtitle": "Berlin based Senior Music Executive / Director Communications",
    "slug": "steffi-kim",
    "body": "<p>&quot;From Google to Paul McCartney&quot; &mdash; that&#039;s how <em>Business Insider</em> characterizes the portfolio of Steffi Kim. A strategic communications director and music executive with over two decades of experience across pop culture, politics, and technology, she advises tech giants, world-renowned music artists, federal ministries, and the Office of the Federal President.</p><p>Her 15+ years of professional expertise spans the NBC media network, major and indie labels, and direct strategy for world-renowned artists.</p><p>Built on the principle that deep cultural intelligence drives organizational advantage, Kim specializes in high-level positioning and crisis-proof communication frameworks. She operates at the intersection where policy meets public culture, aligning institutional goals with societal relevance.</p><p>Beyond her core advisory work, Kim selectively engages in public discourse and media projects. She has spoken at renowned conferences such as OMR (one of Europe&rsquo;s largest conference for the digital economy) or re:publica, co-hosted a top-15 Spotify podcast for ARD, and serves as an insightful voice on popculture and societal dynamics across national publications and networks. </p><p>Leveraging her personal perspective as a South Korean executive in Central Europe, she also lends sharp, selective context to the K-Pop and the global Hallyu phenomenon</p><p>She serves on the advisory board of the think tank Futur Eins and actively advocates for GermanDream, championing democratic values and pluralism.</p><p>&nbsp;</p><p><strong>Media &amp; Conferences:</strong></p><div id=\"bookmark-7c4840d9-c536-435f-9067-4e7efc247c94\"\n     class=\"release-content-bookmark release-content-bookmark--horizontal\">\n\n            <a class=\"release-content-bookmark__thumbnail\"\n           href=\"https://www.businessinsider.de/karriere/von-google-bis-paul-mccartney-diese-frau-macht-pr-fuer-konzerne-popstars/\"\n           rel=\"noopener noreferrer\"\n           target=\"_blank\"           style=\"background-image: url(https://prezly.imgix.net/https%3A%2F%2Fcdn.businessinsider.de%2Fwp-content%2Fuploads%2F2025%2F07%2F202506_BI_Artikel_MPower_1800x1200-1.jpg%3Fver%3D1751633184?ar=1%3A1&amp;fit=crop&amp;s=99d200550046de96eab50ac3edcd63eb)\"\n        ></a>\n    \n    <div class=\"release-content-bookmark__details\">\n\n                    <a class=\"release-content-bookmark__title\"\n               href=\"https://www.businessinsider.de/karriere/von-google-bis-paul-mccartney-diese-frau-macht-pr-fuer-konzerne-popstars/\"\n               rel=\"noopener noreferrer\"\n               target=\"_blank\"               data-type=\"bookmark\"\n               data-track=\"Story WebBookmark Click\"\n               data-placement=\"content\"\n               data-id=\"7c4840d9-c536-435f-9067-4e7efc247c94\"\n           >\n                Von Google bis Paul McCartney: Diese Frau macht PR f\u00fcr Konzerne &amp; Popstars            </a>\n        \n                    <div class=\"release-content-bookmark__description\">\n                Stefanie Kim wuchs als Kind s\u00fcdkoreanischer Arbeitsmigranten in der deutschen Provinz auf. Wie ihre erfolgreiche Karriere im Hiphop-Untergrund begann.            </div>\n        \n        <a href=\"https://www.businessinsider.de/\"\n           target=\"_blank\"\n           rel=\"noreferrer noopener\"\n           class=\"release-content-bookmark__provider\"\n        >\n            <img class=\"release-content-bookmark__provider-icon\" src=\"https://avatars.prezly.com/favicon?url=https%3A%2F%2Fwww.businessinsider.de%2Fkarriere%2Fvon-google-bis-paul-mccartney-diese-frau-macht-pr-fuer-konzerne-popstars%2F&newsroom=d83a8653-d964-4b14-9d04-aa7039364f47\" aria-hidden=\"true\" />\n            Business Insider        </a>\n    </div>\n</div>\n<div id=\"bookmark-d8fdff96-6c6f-47dc-b09e-81d436452e56\"\n     class=\"release-content-bookmark release-content-bookmark--horizontal\">\n\n    \n    <div class=\"release-content-bookmark__details\">\n\n                    <a class=\"release-content-bookmark__title\"\n               href=\"https://omr.com/en/events/festival/timetable/k-pop-e-sports-was-marken-ueber-diese-billion-dollar-communitys-wissen-muessen\"\n               rel=\"noopener noreferrer\"\n               target=\"_blank\"               data-type=\"bookmark\"\n               data-track=\"Story WebBookmark Click\"\n               data-placement=\"content\"\n               data-id=\"d8fdff96-6c6f-47dc-b09e-81d436452e56\"\n           >\n                OMR Festival            </a>\n        \n        \n        <a href=\"https://omr.com/\"\n           target=\"_blank\"\n           rel=\"noreferrer noopener\"\n           class=\"release-content-bookmark__provider\"\n        >\n            <img class=\"release-content-bookmark__provider-icon\" src=\"https://avatars.prezly.com/favicon?url=https%3A%2F%2Fomr.com%2Fen%2Fevents%2Ffestival%2Ftimetable%2Fk-pop-e-sports-was-marken-ueber-diese-billion-dollar-communitys-wissen-muessen&newsroom=d83a8653-d964-4b14-9d04-aa7039364f47\" aria-hidden=\"true\" />\n            omr.com        </a>\n    </div>\n</div>\n<div id=\"bookmark-67363a8c-eca6-42b2-8d31-67990a969b78\"\n     class=\"release-content-bookmark release-content-bookmark--horizontal\">\n\n            <a class=\"release-content-bookmark__thumbnail\"\n           href=\"https://re-publica.com/en/node/10644\"\n           rel=\"noopener noreferrer\"\n           target=\"_blank\"           style=\"background-image: url(https://prezly.imgix.net/https%3A%2F%2Fre-publica.com%2Fsites%2Fdefault%2Ffiles%2F2025-12%2Frp26-1920X1080.png?ar=1%3A1&amp;fit=crop&amp;s=7bd2982c594000e277eb26ab8eed6872)\"\n        ></a>\n    \n    <div class=\"release-content-bookmark__details\">\n\n                    <a class=\"release-content-bookmark__title\"\n               href=\"https://re-publica.com/en/node/10644\"\n               rel=\"noopener noreferrer\"\n               target=\"_blank\"               data-type=\"bookmark\"\n               data-track=\"Story WebBookmark Click\"\n               data-placement=\"content\"\n               data-id=\"67363a8c-eca6-42b2-8d31-67990a969b78\"\n           >\n                Hallyu statt Hollywood! Wie die koreanische Welle die globale Popkultur revolutioniert | re:publica            </a>\n        \n                    <div class=\"release-content-bookmark__description\">\n                Die re:publica Berlin ist das Festival f\u00fcr die digitale Gesellschaft und die gr\u00f6\u00dfte Konferenz ihrer Art in Europa. Die Teilnehmer*innen der re:publica bilden einen Querschnitt unserer (digitalen) Gesellschaft.            </div>\n        \n        <a href=\"https://re-publica.com/\"\n           target=\"_blank\"\n           rel=\"noreferrer noopener\"\n           class=\"release-content-bookmark__provider\"\n        >\n            <img class=\"release-content-bookmark__provider-icon\" src=\"https://avatars.prezly.com/favicon?url=https%3A%2F%2Fre-publica.com%2Fde%2Fsession%2Fhallyu-statt-hollywood-wie-die-koreanische-welle-die-globale-popkultur-revolutioniert&newsroom=d83a8653-d964-4b14-9d04-aa7039364f47\" aria-hidden=\"true\" />\n            republica        </a>\n    </div>\n</div>\n<div class=\"release-content-contact\" id=\"contact-a171050a-dbbe-4da1-be49-bb0d6ef9b26b\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/22cb3e6e-2394-4ac0-84a6-c10d0e87c589/-/crop/618x619/166,71/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Steffi Kim\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Steffi Kim</strong>\n        <em class=\"release-content-contact__description\">Director, KIMKOM</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:steffi@kimkom.de\"  class=\"release-content-contact__details-list-item-link\" title=\"steffi@kimkom.de\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>steffi@kimkom.de</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"https://www.kimkom.de\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"release-content-contact__details-list-item-link\" title=\"kimkom.de\"><svg class=\"icon icon-browser release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-browser\"></use>\n            </svg>kimkom.de</a></li></ul>\n    </div>\n</div><div id=\"bookmark-597764ca-ed8e-47b0-9a85-d05e65769ef2\"\n     class=\"release-content-bookmark release-content-bookmark--horizontal\">\n\n    \n    <div class=\"release-content-bookmark__details\">\n\n                    <a class=\"release-content-bookmark__title\"\n               href=\"https://www.linkedin.com/in/steffikimkom/\"\n               rel=\"noopener noreferrer\"\n               target=\"_blank\"               data-type=\"bookmark\"\n               data-track=\"Story WebBookmark Click\"\n               data-placement=\"content\"\n               data-id=\"597764ca-ed8e-47b0-9a85-d05e65769ef2\"\n           >\n                linkedin.com/in/steffikimkom            </a>\n        \n        \n        <a href=\"https://www.linkedin.com/\"\n           target=\"_blank\"\n           rel=\"noreferrer noopener\"\n           class=\"release-content-bookmark__provider\"\n        >\n            <img class=\"release-content-bookmark__provider-icon\" src=\"https://avatars.prezly.com/favicon?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fsteffikimkom&newsroom=d83a8653-d964-4b14-9d04-aa7039364f47\" aria-hidden=\"true\" />\n            www.linkedin.com        </a>\n    </div>\n</div>\n<p>&nbsp;</p>",
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    "links": [
        {
            "description": "Von Google bis Paul McCartney: Diese Frau macht PR f\u00fcr Konzerne & Popstars",
            "url": "https://www.businessinsider.de/karriere/von-google-bis-paul-mccartney-diese-frau-macht-pr-fuer-konzerne-popstars/"
        },
        {
            "description": "OMR Festival",
            "url": "https://omr.com/en/events/festival/timetable/k-pop-e-sports-was-marken-ueber-diese-billion-dollar-communitys-wissen-muessen"
        },
        {
            "description": "Hallyu statt Hollywood! Wie die koreanische Welle die globale Popkultur revolutioniert | re:publica",
            "url": "https://re-publica.com/en/node/10644"
        },
        {
            "description": "linkedin.com/in/steffikimkom",
            "url": "https://www.linkedin.com/in/steffikimkom/"
        }
    ],
    "contacts": [
        {
            "name": "Steffi Kim",
            "company": "KIMKOM",
            "description": "Director",
            "email": "steffi@kimkom.de",
            "website": "https://www.kimkom.de",
            "address": null,
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        "first_name": "Steffi",
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