Steffi Kim (김현진)
Berlin based Senior Music Executive / Director Communications

"From Google to Paul McCartney" — that's how Business Insider characterizes the portfolio of Steffi Kim. A strategic communications director and music executive with over two decades of experience across pop culture, politics, and technology, she advises tech giants, world-renowned music artists, federal ministries, and the Office of the Federal President.
Her 15+ years of professional expertise spans the NBC media network, major and indie labels, and direct strategy for world-renowned artists.
Built on the principle that deep cultural intelligence drives organizational advantage, Kim specializes in high-level positioning and crisis-proof communication frameworks. She operates at the intersection where policy meets public culture, aligning institutional goals with societal relevance.
Beyond her core advisory work, Kim selectively engages in public discourse and media projects. She has spoken at renowned conferences such as OMR (one of Europe’s largest conference for the digital economy) or re:publica, co-hosted a top-15 Spotify podcast for ARD, and serves as an insightful voice on popculture and societal dynamics across national publications and networks.
Leveraging her personal perspective as a South Korean executive in Central Europe, she also lends sharp, selective context to the K-Pop and the global Hallyu phenomenon
She serves on the advisory board of the think tank Futur Eins and actively advocates for GermanDream, championing democratic values and pluralism.
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Steffi Kim